Outdoor Umbrella Made to Look Like Wood

06 July 2017
Providing shade along coastal environments require solutions to meet both aesthetic appeal and strength. Shade7 have provided both for Four Seasons Bora Bora with the supply of their super strong Fibreglass outdoor umbrella in a special wood-grain anodised aluminium finish.

With 105 hotels and resorts located within 43 countries globally, the Four Seasons Hotels and Resorts pride themselves on over 50 years of accommodation experience along with their deeply instilled culture across all fields. One of these culturally influenced and prestigious hotels is located on the memorable Tahiti Island of Bora Bora. The resort can be found on the bordering islands of which acts as a shelter for the main island protecting against the harsh winds and unpredictable weather of the Pacific Ocean.

The Four Seasons organisation have had a long standing relationship with the New Zealand based outdoor umbrella company Shade7, seeing them facilitate various resort needs for enduring shade throughout the local lands of New Zealand and across international waters for a number years. Adding to the global expansion of Shade7 and the relationship with Four Seasons Resorts, Shade7 had been approached by the 5 star Four Season Resort in Bora Bora seeking to provide flexible and individual shading solutions for the mainland-facing beach to accompany their scattered singular furniture pieces. The commercial, lightweight, durable Fibreglass outdoor umbrella was deemed to be the perfect umbrella for the job at hand.

The Four Seasons organization has had a long standing relationship with the New Zealand based outdoor umbrella company, seeing Shade7 facilitate the resorts needs for enduring shade throughout the local lands of New Zealand and across international waters for a number years. Adding to the global expansion of Shade7 and the relationship with Four Seasons Resorts, Shade7 had been approached by the 5 star Four Season Resort in Bora Bora seeking to provide flexible and individual shading solutions for the mainland-facing beach to accompany the scattered singular furniture pieces. The commercial, lightweight, durable Fibreglass outdoor umbrella is seen to be the perfect umbrella for the job at hand.

The Fibreglass outdoor umbrella is manufactured for the purposes of a commercial environment. The umbrellas are extremely easy to use and are designed to handle day-to-day usage making it easy for staff members to operate by themselves. With a 38mm post that can separate into two parts, this design makes for quick-and-easy storage in the events of extreme weather such as tropical cyclones or storms. The common base that accompanies this commercial umbrella is the 35kg concrete ring base. The base’s weight acts as an anchor for the umbrella and due to the semi-sheltered nature of the location, and the 35kg’s of weight is more than sufficient in holding the umbrellas steady. The light weight nature of the umbrellas and the minimalist design of the base allow the umbrellas to pair with the furniture situated on the beach without being invasive of the area.

As previously mentioned, the umbrellas are located upon the outer islands of Bora Bora. This exposure presents the issue of wind. When the Fibreglass umbrella is faced with winds, due to the materials and manufacturing of the arms, the arms would bend with the wind mirroring the characteristics of a fishing rod rather than resist and break. The flexibility and durability of the commercial umbrella is the not the only feature of the model that makes the umbrella suitable for the situation at hand but also the aesthetic appeal.

To complement and support the cultural infusion of the modern day resort with the native culture of the island that the Four Seasons Resort had achieved, Shade7 had supplied a wood-grain anodised aluminium finish across all of their Fibreglass outdoor umbrellas rather than a standard block colour finish. Shade7 had also replaced Four Season’s existing wooden umbrellas with a stronger Riviera cantilever umbrella as part of another stage of the Four Seasons refurbishment. The new Fibreglass outdoor umbrellas have the benefit of strength over traditional wooden umbrellas, but with a similar aesthetic appeal of the wood-grain finish. The umbrella canopies had also been supplied in a Light Blue acrylic canvas in an attempt to mirror the blue skies of the pacific. With the flexibility of Shade7 to provide an aesthetically appealing umbrella along with an enduring yet flexible easy-to-use umbrella, provides the confidence that the Fibreglass outdoor umbrella is the perfect commercial outdoor umbrella for this scenario.

Shade7 have a wide range of outdoor umbrellas to meet commercial needs. The Fibreglass outdoor umbrella also adds value as a marketing tool. With the ability to print on the outdoor umbrella, branding becomes very easy. Shade7 were proud to work on an innovative project with Tiger Beer, printing on both sides of their Fibreglass outdoor umbrella. Talk to the team at Shade7 to see what innovative outdoor umbrella solutions they can come up for your commercial setting or brand.

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