One of the most practical and impactful outdoor branding strategies is to brand outdoor umbrellas. Not only does the umbrella provide important shade and draw attention to a business – for example, highlighting somewhere to eat and relax – it is a perpetual ‘billboard’ to patrons and all passers-by. A one-time purchase of a branded umbrella can advertise and reinforce a business, product or brand day in and day out, which also makes it one of the most cost-effective promotional strategies, especially for those in the hospitality industry. Outdoor umbrellas are visually attractive and generate a fantastic ambience. Combine this with the function of effective shelter, and an enjoyable experience, and the brand’s impact can be mutliplied far beyond that of mere signage.
To give your brand its best appearance and longevity, a premium, durable outdoor umbrella that won’t fade or easily break makes sense not only from a visual standpoint, but financially. A strong and durable sun umbrella saves repeated replacement of flimsy or fading parts or even complete umbrellas and helps to avoid the sad look of a shabby ‘billboard’ for your precious brand.
Shade7 specialises in premium, marine-grade high performing outdoor umbrellas which are often branded for commercial use. Printed branding doesn’t need to be restricted to simple logos. Consider all-over printing for dramatic effect. With digital printing, anything is possible, and even screen printing can go beyond individual prints.
Franchised brands such as Nando’s and Coffee Club present a powerful presence when the brand colour and logo is carried through grouped outdoor umbrellas used by happy customers. Where an individual business may not need to extend branding beyond the building premises, brands that are not location-specific such as beverages (think, Coke, Heineken or Laurent Perrier for example) outdoor umbrellas create the perfect ambience to enjoy everything the brand offers.
The combination of highly wind-rated durable umbrellas with marine-grade solution-dyed canvas in a wide range of colours, and industry-standard canopy printing, ensures that Shade7 customers enjoy peak performing umbrellas that not only look beautiful but last. This means that a one-time investment can pay for itself many times over. Among Shade7’s long-standing customers are Coca Cola, DB, Good George, and countless resorts, hotels, breweries, vineyards, cafes and restaurants across New Zealand and the pacific.
Shade7 offers traditional screen printing, all-over digital printing to white polyester, and direct to film (a quicker process) printing, ensuring the best of printing options. Established nationwide shipping expedites delivery to your commercial venue or event. If the canopy colour is in stock at Shade7, the lead time for fast in-house direct printing is minimal. The alternative methods of traditional screen printing or all-over digital printing are completed at the same time as canopy production.
With generous volume pricing advantages and outstanding commercial warranties, getting your premium commercial outdoor umbrellas direct from Shade7 will ensure a seamless, positive experience for your business for many years to come. For commercial quotes and assistance with choosing the best umbrella model for your commercial space, contact the experienced team at Shade7, or view the range at 1096 Great South Road, Mt Wellington, Auckland 1060.
