Shade7 are market leaders in the creation and supply of premium outdoor umbrellas. The quality and performance of Shade7’s outdoor umbrella range is second to none, with extremely versatile cantilever and centre pole umbrellas designed and engineered for New Zealand coastal conditions. Shade7 are committed to ensuring that their high performing and stunning outdoor umbrellas continue to lead the field. Why stop with ‘best’, when ‘even better’ is possible?
Recent innovations perfectly combine function and form, improving strength and durability, while retaining the umbrellas’ elegant appearance, and in some cases, expanding appearance options such as adding black anodising for some models.
Venice Classic at Sofitel
Chic and durable, the Venice sun umbrella is favoured by commercial giants such as Coke and DB, and also graces Pacific Resorts and private residences, vineyards, and cafes across New Zealand. The Venice frame combines marine grade acrylic canvas with fine fibreglass arms, and is capable of withstanding winds from 50-70kph, depending on size and shape. The new Venice Pop Up is a perfect example of making something amazing even better.
2.6 Venice Pop Up branded
When the Sheraton Samoa requested twenty five 4.0m octagonal Riviera cantilever umbrellas for their beautiful Pacific resort, Shade7 assessed how best to ensure these large umbrellas would weather the rigours of resort use in Pacific conditions. Shade7’s Venice sun umbrella offered the solution. Referencing the Venice frame, Shade7 developed an incredibly robust heavy-duty fibreglass frame for the Riviera. Shade7 first tested the new design locally, then made it available across the Riviera range. Over time this fibreglass-armed Riviera model has been refined and renamed the Riviera Classic.
Sheraton Samoa Beach Resort Riviera Cantilever Umbrella
After the successful launch of the Riviera Classic, Shade7 revisited their traditional aluminium-armed model, enchancing, strengthening and refining it even further to launch the Riviera Premium in 2024, their highest spec umbrella to date with larger D profile aluminium arms, and anodised aluminium and stainless-steel trim throughout. An additional four designer fabrics were added to the wide range of canopy colours.
Warranties, canopies and wind-ratings for both models in the Riviera range are the same, with wind-ratings from 30-60kph, depending on size and shape. Thanks to the gorgeous Riviera design and durable fbreglass arms, the Riviera Classic is a fantastic choice for residential or commercial use, popular with retirement villages for example, whilst the Riviera Premium is sought after by luxury resorts and premium residences across New Zealand.
Riviera Classic 3.5 branded Off White canopies
The next recipient of the stylish, robust fibreglass innovation was the Monaco market umbrella. With sizes ranging from 2.5 square to 4.0m octagonal, a strong aluminium frame and a heavy 50mm aluminium pole, the Monaco was popular with cafes and restaurants, withstanding the rigours of heavy daily use with style and strength. But in commercial locations, left out 24/7, with constant relocation and umbrella arms frequently used as levers to open umbrella frames, over time the Monaco’s aluminium arms might occasionally experience a slight bend.
Shade7 loves streamlining performance, eliminating issues rather than managing them. And so the Milan outdoor umbrella with heavy duty fibreglass arms was created, ultimately replacing the Monaco and making bent market umbrella arms a thing of the past. The Milan is the centre pole version of the Riviera Classic.
Square Milan Outdoor Umbrella
Shade7 will continue to innovate and ensure New Zealanders have world class beautiful umbrellas build to stand up to New Zealand’s challenging conditions. To view any of the umbrellas and their innovative upgrades, browse the Shade7 website for all the options available, contact the team, or call into the showroom at 1096 Great South Road, where you can view the range in person and discuss your outdoor umbrella needs.
